It started a few weeks ago. Tiny, colorful squares started popping up on my Twitter feed. At first, I only saw one or two. But this week, almost my entire feed became a series of tiny yellow, green, and grey boxes. Ladies and gentlemen — we have reached peak Wordle. People can’t stop playing. But what is it that makes Wordle so addicting? In this episode, I unpack the psychology and behavioral science principles that helped this simple word puzzle go viral.
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//SOURCES:
Choice Hacking, The Fascinating Psychology That Makes WORDLE So Addictive
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