Choice Hacking

Uber: Part Two

Episode Summary

Join me today for Part Two of my two-part series, all about how UBER used behavioral science and psychology to create their groundbreaking customer experience (and the ethical misteps it's made along the way).

Episode Notes

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//SOURCES: 

• New York Times: How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
• New York Times: How Uber Drivers Decide How Long to Work
• Study: Algorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers