Choice Hacking

The psychology of Starbucks Rewards

Episode Summary

People love Starbucks. But its loyalty app - Starbucks Rewards - is no slouch either. Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue. But how did Starbucks Rewards become the king of loyalty programs? Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…

Episode Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together

✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. 

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing

Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking