Choice Hacking

The Psychology Behind SPOTIFY'S Success

Episode Summary

Spotify, the music streaming service, has one of the most admired digital experiences in the world. With more than 570 million monthly active users and an impressive 226 million paying subscribers, it’s not just a good user experience it’s a wildly profitable business. But how did this streamer become one of the world’s biggest and most admired companies? Unsurprisingly, it’s down to a bit of psychology and behavioral science — applied knowingly (or not) to Spotify’s customer experience…

Episode Notes

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