Choice Hacking

The Psychology Behind Quibi's $2B Fail

Episode Summary

It’s one of the biggest fails in business history - Quibi. You may think you know the story - business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform - and it falls flat on its face in record time. Only 7 months from launch to shutdown. But contrary to popular belief, Quibi was NOT a bad idea. In fact it was pretty ahead of its time. Even if it was a HUGE marketing disaster. Join me today as I break down down some of the sneaky psychological traps that the Quibi team fell into… and you could too.

Episode Notes

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