Choice Hacking

The psychology behind Blockbuster's $3B failure

Episode Summary

It's one of the biggest, and most notorious failures in business history - Blockbuster. You might think you know the story - an old, slow legacy player ignores innovation and gets gobbled up by a nimble startup, Netflix. But actually, Blockbuster's failures were down to their own psychological missteps and misunderstanding of its customers' psychology. Join me today as we take a look at the unknown story behind the failure of Blockbuster - and how the psychology behind their failure can help you make better decisions in your own business.

Episode Notes

Today's episode was brought to you by Choice Hacking Coaching. 

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