Choice Hacking

The Pratfall Effect: What happens when brands f'up

Episode Summary

The Pratfall Effect is a surprising twist on how peoples’ opinions of us can change after making an error (and it applies to brands and products too). Join me today as we talk about the Pratfall Effect and how you can use it to grow your business.

Episode Notes

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//SOURCES: Choice Hacking, What is the Pratfall Effect?