Choice Hacking

The Halo Effect (Remastered): Why design overrides functionality

Episode Summary

Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all down to a cognitive bias known as the Halo Effect. Join me in this week's episode where I'll revisit the secrets of the Halo Effect, and how we can use it to create more meaningful, persuasive, and engaging customer experiences.

Episode Notes

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