Choice Hacking

The Halo Effect: Why design can override functionality

Episode Summary

Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all down to a cognitive bias known as the Halo Effect. Join the Choice Hacking podcast as we explore how to use the Halo Effect to create more effective, persuasive, and engaging customer experiences.

Episode Notes

Episode Notes

Thank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. If you decide to support the podcast by buying our book, becoming a member on, or leaving a tip, you can do that below as well - and thank you in advance, you absolute legend! 

//Join  + Follow 

►Get a free chapter of my book Choice Hacking:

►Join the free Choice Hacking newsletter: 

►Membership for exclusive videos, eBooks and courses - save 20% off the cost of an Annual All-Access Membership with the code PODCAST20 at checkout.



►If you'd like to leave a tip for a podcast well enjoyed, then you can use the "Buy Me a Coffee" platform:

►Choice Hacking Book and Audiobook:

►Behavioral Science in Action: IKEA ebook:

►Audible Referral Link: Support the podcast by visiting Audible for your free 30 day trial of Audible Plus:

Disclaimer:  Some resources include affiliate links, which means if you use click them and buy something I get a small monetary kickback :)