Choice Hacking

Part One: How Amazon Uses Psychology to Perfect Its Experience

Episode Summary

In the past 20 years, Amazon has grown from a humble (if well-funded) startup in Jeff Bezos' garage to the fourth biggest company on the planet. Unsurprisingly, their customer experience uses quite a bit of behavioral science and psychology. Join me today for Part One of my two-part series, where I'll unpack some of the ways AMAZON uses behavioral science and psychology to create its groundbreaking customer experience.

Episode Notes

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