Choice Hacking

How Netflix Used Psychology to Perfect Its Experience

Episode Summary

Over the past two decades, Netflix has become the default entertainment source for many. The brand has grown from a plucky startup to a company with a market value of $247 billion. And that growth mainly came from subscriber acquisition. As of 2020, the platform had more than 200 million total customers. But how did Netflix create such an industry-leading experience? Join me today as I dive into the psychology and behavioral science that's helped make Netflix the world's biggest streaming service - and how you can use their approaches in your own work.

Episode Notes

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//SOURCES: 

Choice Hacking: Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform

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