Over the past two decades, Netflix has become the default entertainment source for many. The brand has grown from a plucky startup to a company with a market value of $247 billion. And that growth mainly came from subscriber acquisition. As of 2020, the platform had more than 200 million total customers. But how did Netflix create such an industry-leading experience? Join me today as I dive into the psychology and behavioral science that's helped make Netflix the world's biggest streaming service - and how you can use their approaches in your own work.
Thank you so much for listening to the Choice Hacking podcast.
Today's episode was brought to you by Audible. Click here to learn more and support the podcast.
✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter
✅Take my course, "Behavioral Science + Psychology 101 for Marketers"
✅Learn how you can work with Jennifer Clinehens and Choice Hacking
INSTAGRAM/TWITTER/LINKEDIN: @choicehacking
//SOURCES:
Choice Hacking: Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform
Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)