Choice Hacking

How coffee (and a bit of psychology) saved McDonald's

Episode Summary

In the early 2000s, McDonald’s was struggling. Once the innovative, unstoppable, you could even say “peer less” kings of fast food, by the new millennium there some serious contenders on the horizon trying to take bite out of McDonald’s dominate market share. In particular, Starbucks' popularity was peaking and they were doing something that McDonald’s just couldn’t match. Make good coffee. Join me today as we unpack the psychology behind how coffee saved McDonald’s and the lessons we can all learn from their failure and success.

Episode Notes

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