Do you have a luxury or designer brand that you lust after? It could be Tom Ford, Balenciaga, Chanel, Lamborghini, or Patek Philippe. Maybe you dream about the day you can walk into one of their stores, throw your credit card down on the counter and walk out with a car, suit, bag, or watch that makes you feel (sometimes literally) like a million bucks. What if I told you that the process of jumping through hoops and having to spend sometimes millions of dollars for the promise of potentially being able to spend millions more on what you ACTUALLY want - often to be denied at the very last minute - is common across many ultra high luxury brands? Join me today as we take a look at how brands like Hermes, Porsche, Ferrari, and Rolex essentially hold their products hostage and use scarcity on steroids to drive customers to spend insane amounts of money for the privilege of spending millions more?
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