Choice Hacking

The Psychology Behind the Rise of Liquid Death

Episode Summary

When people first see Liquid Death, they’re usually pretty curious. It doesn’t look like any other brand of water they’re used to seeing. At a glance its signature tallboy cans could easily pass for a can of beer. And that's exactly what its brand fans love. Join me today as I unpack how Liquid Death - one of the fastest growing CPG products, ever - used psychology and behavioral science (knowingly or not) to grow.

Episode Notes

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