Choice Hacking

How Psychology Saved Domino's Pizza

Episode Summary

In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Join me today as we unpack the psychology and behavioral science behind one of the biggest brand turnarounds in history - Dominos Pizza.

Episode Notes

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