Choice Hacking

How psychology saved Chivas Regal scotch

Episode Summary

In the 1940s, premium scotch brand Chivas Regal was in big financial trouble. They had gone from being a successful global spirits brand to almost losing it all. But some savvy - and unexpected - psychological marketing moves not only saved the company, but made Chivas Regal one of the most popular brands of scotch on earth. Join us today as we unpack the psychology behind the rise and fall and rise again of Chivas Regal scotch. And how we can use the lessons of its failure and success to grow our brands and businesses.

Episode Notes

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