Choice Hacking

Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science

Episode Summary

The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblestone street waiting for their ride, they had a revelation. Not knowing when, or if, you’ll find a cab is an emotional rollercoaster. Kalanick and Camp knew if they could turn getting a taxi into a positive experience, they could capture lightning in a bottle. Join me today for Part Two of my two-part series, all about how UBER used behavioral science and psychology to create its groundbreaking customer experience (and the ethical misteps it's made along the way).

Episode Notes

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//SOURCES: 

• New York Times: How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
• New York Times: How Uber Drivers Decide How Long to Work
• Study: Algorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers