Choice Hacking

Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product

Episode Summary

Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all down to a cognitive bias known as the Halo Effect. Join the Choice Hacking podcast as we explore how to use the Halo Effect to create more effective, persuasive, and engaging customer experiences.

Episode Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. 

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//SOURCES: Choice Hacking What is the Halo Effect?