Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. As former CEO Howard Schultz put it: “Starbucks has a role and a meaningful relationship with people that is not only about the coffee.” But how did they grow so big, so fast? Turns out it's not just the caffeine that get people addicted to Starbucks. In this replay of one of my top-downloaded episodes, I'm pulling the lid off the behavioral science and psychology principles that make Starbucks' customer experience so special.
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