In 1983, two entrepreneurs - Jim Sinegal and Jeffrey Brotman open the first Costco warehouse in Seattle, Washington. From those humble beginnings, Costco grew to become one of the most powerful forces in global retail, with revenues that make Walmart and Amazon its closest competitors. With 118M+ members spread across 14 countries, they're the undisputed kings of bulk buy and their customers are cultishly devoted to its deals. Join me today while I unpack some of the many ways Costco used psychology and behavioral science to become the world's 3rd largest retailer. (Next week we'll be back with an all new episode of the podcast, but until then please enjoy this recast of my of my most popular episodes from the Choice Hacking archives)
Thank you so much for listening to the Choice Hacking podcast.
Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science.
Click here to learn more about how we can help you, or visit ChoiceHacking.com/together
✅Join my free newsletter to become a marketing psychology master in <5 minutes a week.
Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking