Choice Hacking

How Coca-Cola used psychology to become the world's most memorable brand

Episode Summary

Coca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. All in the service of lodging its logo, brand, and product firmly in peoples’ minds. But how did Coke do it, why did it work, and what can we learn from their strategy? Join me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses.

Episode Notes

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