Aldi is a discount grocer with a cult following. And it’s now the fastest growing grocery store in the US. They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger. Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience. They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like good value - not a sacrifice. Join me today as we examine the psychological side of Aldi's success - and how we can use its strategies to grow our own brands and businesses.
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